Online Grocery Store
Brief
Prolitus created a web/mobile based eCommerce Store and a backend ERP for a Leading E-commerce Portal to cater diverse needs of online grocery shopping for the customers, and to manage – different operations like taking orders from multiple channels, just-in-time procurement, warehouse management and last mile delivery to customers. We managed to build a powerful webstore and mobile app with seamless user experience along with an equally strong backend ERP solution.
The market leaders in this field like Big Basket (established in December 2011), Local Banya, Grofers, PepperTap etc. had huge investment and early mover advantages behind them unlike our client who entered the market late with only limited investment.
Challenges
For a startup with limited investment that started business (in e-grocery domain) in 2015 itself, biggest challenges in this business were:
Supply chain management
Managing different temp zones for various types of items ordered and managing on-time deliveries.
Supply Chain Optimization
Optimizing business process (from receiving the order to delivery at customer doorstep) to deliver on time at minimal cost to the company.
Optimization of resources
With limited capital, it was vital for the client to minimize the resources without compromising with the level of services in the competitive market.
One System for all
All units of the companies to function as a single machine like clockwork with all pieces of software perfectly integrated.
Customer Satisfaction
Meeting customer demands with on-time delivery, great services and high repeat rate.
Technologies Used
Programming languages:
Python, Backbone JS, Less JS, PHP, JQuery
Databases:
PostgreSQL, MySQL
Framework:
Odoo 9.0, Magento 2.0
APIs
Citrus, PayU, PayTM, LogiNext, SnapDeal
Solution
Prolitus implemented a robust and scalable backend system that was completely integrated with the Front-end (Website and Shopping App) and a Routing Software (which generates delivery routes using Google maps).
The system designed by Prolitus intelligently guides each employee on their tasks keeping minimal human intervention. All the departments, Call Centre, Category Management, Purchase, Warehouse, Finance, and Marketing etc. work seamlessly through a single system.
The system incorporates Sales, Purchase, WMS, Accounting & Finance, CRM, HR, Pricing and Reporting along with multiple Mobile Apps with ERP at the backend.
Different employees in the procurement and delivery departments are guided through each step of the day through apps in android devices attached to their wrist-bands e g. One app guides the user on ‘Where to go’, ‘What to pick’, ‘Where to keep it’ do so through a complete scanning process to avoid any human errors.
Result
The developed system had/has a huge impact on the organization. It is actually one of the major factors for the superfast growth of the company even with the stiff competition.
Inventory reconciliation and stock management through the system reduced losses and established better internal control in the organization.
Further, 15 different mobile apps for managing warehouse helped the team to fulfil the customer orders, invoicing, dispatch and delivery on time.
With a 10 times smaller work force and 10 times smaller area of the warehouse in comparison to the market leaders, the company could cater to same no. of orders with more efficiency. Client with the help of Prolitus was able to reduce its monthly average per warehouse cost by 50%.
Single system that incorporated CRM, Sales, Purchase, WMS, Accounting & Finance, CRM, HR, Pricing and Reporting. The procurement process completely changed allowing the company to procure maximum products in minimum time. This impacted the delivery time.
The pricing module enabled the category managers to take better decisions resulting in better offers & deals for customers. ERP & mobile apps enabled an optimized supply chain with high fill rate and on-time deliveries to buyers.
Conclusion
Client with Prolitus, as its technology partner is growing rapidly, expanding its scope to various cities. The system is being scaled accordingly to incorporate this multi-warehouse architecture of business. Even in this cut throat highly competitive market it is making a strong foothold and looks to be one of the success story of this industry.
